David Zager is a partner at PSL. Since the studio's inception in 2015, he has led the product, visual, and business design functions. He supports new studio ideas, founders, and portfolio company product and brand needs, and currently serves on the board of directors for Dance Church and Official AI.

Before joining PSL, David studied Visual Communication at the University of Washington and founded two digital product studios. He was also a recording artist signed to Universal Records/Almo Sounds and a published songwriter with famous music publishing.

David co-hosts a series on design and AI, sharing insights at the intersection of creativity and technology. He is also an active guest lecture at the University of Washington.

He lives in Seattle with his two energetic kids, Stella and Marlowe, and often spends time in Los Angeles, his home away from home.