David Zager is a Partner at Pioneer Square Labs (PSL), where he has led product, visual, and business design since the studio’s founding in 2015. He supports new studio concepts, works closely with founders, and helps shape product and brand strategy across the portfolio. David represents PSL on the boards of Dance Church and Official AI. He supports PSL's investments on the boards of Oasis IOI and LifeAt.

Greg was also the co-founder, former CEO, and longtime board member of Rover (NASDAQ: ROVR), which was sold to Blackstone for $2.3 billion.

“Venture is about finding truly great entrepreneurs and supporting their efforts in every way possible. The rest is noise.”

Extracurricular‍

Greg serves as an adjunct faculty member at the University of Washington Allen School of Computer Science & Engineering and the Foster School of Business, where he has taught entrepreneurship for the past 25 years. Greg is also the author of three books.

When not working, Greg regularly injures himself playing non-contact sports and reportedly owns the meanest ping-pong backhand this side of PSL. 

“I think the most important characteristic of a founder is self-awareness. If you know where you’re strong and where you’re weak, you can put together a team that fills holes for you. That’s incredibly important.”
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Education

Greg graduated Phi Beta Kappa with honors and distinction from Stanford University, with honors and distinction from the Harvard Business School, and with honors from Harvard Law School, where he was an editor of the Harvard Law Review.

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Before PSL, David studied Visual Communication at the University of Washington and went on to found two digital product studios, one of which was acquired. He launched his first startup at age 15—a music group that “raised funding” from Universal Records/Almo Sounds and signed with CAA. He later signed with Sony/Famous Music as a songwriter, with tracks still licensed in shows like Netflix’s Ginny & Georgia.

David co-hosts a series on design and AI, sharing insights at the intersection of creativity and technology. He'a member of  member of ADECO, and a frequent guest lecturer at the University of Washington, speaking across the Human Centered Design & Engineering, Foster School of Business, ‍Buerk Center for Entrepreneurship and Division of Design programs.